Fully understanding your customer needs.

The process and packaging industry mainly sells to the food industry, so understanding the structure of this industry as well as the players here is very important. A lot of attention will be paid to the multinationals, their decision processes, but also privately owned companies as well as the Private Label industry will be looked at in detail. What are the drivers in these industries, what are the trends and what are the different needs of the people you deal with? What is the culture in their industry, in their branch and in their country? Understanding these customer needs in detail, will help you make the right steps and the right actions for a successful marketing and sales strategy, as well as developing your top elevator pitch for every different situation. 

This workshop is fully based upon the daily reality of bringing across the right message or elevator pitch to your customers and the belonging understanding of these customers. Developed by machine builders, for machine builders. With knowledge you can implement directly into practice. With this workshop, you will be up to speed with the latest trends and developments, but also with tips and tricks from the daily practice.

We offer both individual workshops, as well as a one year development program, where you will have access to our full program of 6 workshops. Within our development program, you can choose after the first year for an additional year with 6 additional workshops. For this development program, you can follow the development of your employees via a LMS (Learning Management System) system, following individual progress per subject per employee.