Marketing and Sales

Marketing and Sales 

Sales and marketing in the machinery industry

Sales and marketing always starts with a strategic plan, what do you want to sell, and where? And how do you want to do that? Smaller machinery companies may choose a more local strategy, where bigger companies choose a more global strategy. Here we also pay attention to the choices to be made, but here we also look at subjects like selecting upcoming markets, worldwide exhibitions, but also at selecting and managing agents, contracts with agents, application marketing and the media and marketing mix.

Marketing and Sales

Important for the role of the sales person, is also the companies you target on. Are these smaller sized, privately owned or are these global operating multinationals. What is the best approach, and how can you prepare yourself for that? As Multinationals of course play a big role in this, we also pay a lot of attention to key account management. 

Why

Our workshops are fully based upon the daily reality of the process and packaging machinery business. Developed by machine builders, for machine builders. With knowledge you can implement directly into practice. With our workshops and belonging surveys, you will bring your skills, knowledge and experiences up to speed with the latest trends and developments in the industry.

Workshop selection

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