Due to the high level of customization and the following ETO (engineering to order) process, the salesperson plays a very central role in this machinery business. Here we pay a lot of attention to the required sales characteristics, necessary for a successful sale, but also necessary for a smooth transfer of information internally in the company. Selling is important, but making profit also!

Here we also look at the most important sales techniques which are known, like cross selling, spin selling, consultative selling and strategic selling, and we also look at their effectiveness in this industry. With regard to the subject Time Management, we also look at benchmarking figures of how other sales managers from this industry spend their time on the different stages of the sales process. As selling P&P machinery has a high international character, communication in different cultures is an important element in our program.

Our workshops are fully based upon the daily reality of the process and packaging machinery business. Developed by machine builders, for machine builders. With knowledge you can implement directly into practice. With our workshops and belonging surveys, you will bring your skills, knowledge and experiences up to speed with the latest trends and developments in the industry.