When selling process and packaging machinery, your main market will be the Fast Moving Consumer Goods Market (also called FMCG). This will mainly be food, but can also be Home Care, Personal Care, Petfood, etc., most of the things you find in supermarkets. When selling these machine it is important to understand how this FMCG industry works, who are the companies and players, what are the drivers in that industry, what are important criteria for them, what are the main trends, etc. 

In our workshops, we will pay a lot of attention to the Multinationals, like Nestle or Unilever, how are they organized, where are their factories, and how decisions are made. Besides the Multinationals, we will also look at the other players in the market, like privately owned A-brands, but also we have a deeper look into the Private Label Market.

With the world population growing, and consumers habits changing, this FMCG market is changing constantly, and for that reason we pay a lot of attention to trends and developments within this market.

Our workshops are fully based upon the daily reality of the process and packaging machinery business. Developed by machine builders, for machine builders. With knowledge you can implement directly into practice. With our workshops and belonging surveys, you will bring your skills, knowledge and experiences up to speed with the latest trends and developments in the industry.